MyWorld Challenge Call in Partnership with Digital Catapult

CAMERA MyWorld Challenge Call in Partnership with Digital Catapult

The final Challenge Call delivered in partnership with Digital Catapult ‘Amplifying Imagination – AI in the Creative Industries’ will open on Monday 19 February.

Companies in the creative industries can receive £50,000 in funding to address industry challenges from Amazon Web Services (AWS), the BBC or an Open Challenge to enhance the integration, advancement, or innovative application of Artificial Intelligence (AI) solutions that optimise creative production approaches and processes. For full details please see the MyWorld website. Successful projects will receive up to £50,000 in funding and will be supported by a tailored programme of technical and business support and mentoring delivered by Digital Catapult.

This is an exciting opportunity for companies in the creative industries to become part of the MyWorld programme.

Amplifying Imagination

Amplifying Imagination is a 16-week acceleration programme targeted at developers, creative studios, startups, and scaleups. Those who successfully apply will explore innovative Artificial Intelligence (AI) solutions optimising creative approaches or processes, specifically addressing industry challenges related to the capture, creation, delivery, or evaluation of experiences. Seeking projects that aspire to create new products, processes, services or innovative experimental prototypes which demonstrate clear advancement in the integration, application, development or assessment of AI approaches, models or products.

The following are examples of challenges you may wish to develop a project around, but this list is intended to be inspirational, not exhaustive:

  • The exploration of assistant technologies to enable creatives to achieve things they would otherwise be unable to.
  • Adaptation of existing, or creation of new, AI models that directly respond to a challenge in the creative sector.
  • Analysis and interpretation of large data sets to provide insights into creative
  • Automation of routine tasks – potentially freeing up creative professionals to be more exploratory or productive.
  • Exploring the intersection of adaptive and responsive audience experience and the audience

The deadline for applications is 23:59 on Monday 25 March 2024. 

For full call details, including industry partner challenges, key dates and programme benefits, please see the call brief.

Bookable Surgeries 

From 30 January, call lead Digital Catapult will be holding 20-minute surgeries as a chance for you to discuss your application, this can be booked via Calendly.

For any questions in the meantime, please get in touch with [email protected] .

Briefing Event

This MyWorld briefing event, in partnership with Digital Catapult will take place at Bristol Old Vic. The event will be an opportunity to understand the Challenge Call, how to apply and explore the call themes with AWS, BBC and Digital Catapult to support discussion around industry challenges and opportunities, and barriers the call addresses.

See Eventbrite for full details.

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